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Cosmetics: how to choose the right packaging for your products

Cosmetic products are available in a variety of forms, including creams, lotions, gels, sprays, powders and oils. To preserve their quality and effectiveness, they need to be packaged correctly. Here's an overview of the different types of packaging for cosmetic products and the different criteria for making the right choice.


contenants pour cosmétiques

The different types of packaging and the criteria for making the right choice


The different types of packaging

When it comes to packaging, there is a wide choice. But you still need to know which one is best suited to the cosmetic product in question.

  • Glass bottles: glass is durable, waterproof and heat-resistant, making it the material of choice for fragrances.

  • Plastic tubes: commonly used for skin care and hair products, plastic tubes are practical, lightweight and easy to carry.

  • Plastic jars: these are often used for creams and lotions. They are practical and allow users to take the product easily. However, they are not very hygienic, as fingers can come into direct contact with the product.

  • Aerosol packaging: this type of packaging is often used for hairsprays, deodorants and body sprays.

  • Bags and packets: bags and packets are the choice when it comes to skin care products such as masks, exfoliants and serums. They're practical when you're on the move.


Product features


The choice of packaging depends on the type of cosmetic product. For example, a liquid product requires leak-proof packaging to prevent leaks and contamination. A solid product, such as a powder, can be packaged in a box with a lid that is easy to open and close.


The size of the product is also important when choosing the packaging. If the product is small, it is preferable to choose compact packaging to save storage space. If the product is bulky, a larger, more resistant package is required. The shelf life of the product should also be taken into account when choosing packaging. Some cosmetic products, such as creams, lotions and oils, are sensitive to oxidation and light. In these cases, the packaging must be opaque and airtight to protect the product from UV rays and air. The target audience is also an important factor to consider when choosing packaging. Children's products need to be easy to use and open, while adult products may have more sophisticated and aesthetically pleasing packaging.


Regulatory restrictions


The requirements must also be taken into account when choosing cosmetic packaging. Some products require specific packaging to comply with safety and hygiene regulations. For example, eye care products must be packaged in bottles with dropper caps to prevent contamination. Suncare products must be packaged in opaque containers to protect the active ingredients from UV rays, while eye care products require sterile containers to avoid contamination.


Regulations require certain information to be indicated on product packaging, such as the list of ingredients, precautions for use, the use-by date and the manufacturer's or distributor's contact details. This information enables consumers to know the characteristics of the product and to use it safely and, above all, with confidence!


How to enhance the packaging of your cosmetic product


L’importance de la conception


Designing a cosmetic product package is a complex and crucial process for any company wishing to market a quality product. A well-designed cosmetics package can not only help protect the product, but also attract consumer attention and enhance the brand's reputation.


The first step in designing a cosmetics package is to define the objectives of the package. The company must determine what functionalities are required of its packaging, including ease of use, protection against impact and external elements, durability, ease of storage and transport, and environmental considerations.


Once the objectives have been defined, the company can begin to work on the specifics of the packaging design. This includes selecting appropriate materials, designing appropriate shapes and sizes, and selecting colours, fonts and images for the packaging.



Adapting the package to its content


Hair products are often composed of active ingredients that can degrade rapidly if not properly protected. The choice of packaging is therefore essential to guarantee the quality and shelf life of hair products. The most commonly used packaging for hair care products are bottles, tubes and jars.

The choice of packaging for facial cosmetics is very important. This is because facial products are often made up of sensitive ingredients that can deteriorate rapidly if not properly protected. The most commonly used packaging for facial Cosmetics are bottles, jars, tubes and sprays.


Brand is very important


The selection of colours, fonts and images for the packaging is another important aspect of design. Companies need to choose colours and fonts that match their brand and catch the eye of consumers. Images and graphics can also be used to help build brand awareness.

Finally, environmental considerations should be taken into account when designing packaging. Companies should strive to use recyclable materials and minimise waste. Options such as biodegradable and compostable packaging can be accepted. In fact, they often prove to be a real asset to the brand.

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